At the moment, baby diaper makers are making more of an effort to work with raw material suppliers to come up with plans to reduce supply chain risks caused by a lack of raw materials or price changes. Some of the biggest players are trying to become less reliant on single-source suppliers and raw material plants. So, they are signing contracts for their key raw materials that last a year or more and include provisions to keep prices stable.
Several clinical studies have shown that enzymes in faeces could be bad for the skin of babies. Because of this, groups are making diapers that let poop get into the core instead of just on the surface. They are making diapers with new materials that can absorb quickly and keep babies dry for a long time.
A lot of diapers that are good for the skin and the environment are also getting thinner and lighter. This will help market players get more customers and increase the value and volume of sales of baby diapers in the near future.
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In its new study, Future Market Insights (FMI), a market research and consulting firm that is certified by ESOMAR, talks about the main things that drive demand for baby diapers. The report tracks the demand for baby diapers around the world in more than 20 high-growth markets. It also looks at how COVID-19 has affected the baby diaper market.
Key Market Trends:
Getting the word out about baby hygiene
Parents are using baby diapers more and more because they are learning more about how to keep their babies clean. Diapers and baby wipes are important items for taking care of a baby every day. They help prevent bacterial infections and make the baby feel better. More and more people are worried about diaper rashes, which are often caused by wet diapers or not changing them often enough. This is increasing the demand for baby diapers around the world. Huggies and Pampers make a wide range of diapers that don’t cause rashes. These diapers use special technology to keep them from leaking and to reduce irritation. Parents also worry a lot about what the diaper is made of. A single baby goes through 7-8 diapers a day, which means that the diaper is in use for almost 24 hours a day. Because of this, more and more people are choosing cotton diapers over synthetic ones to avoid skin allergies caused by synthetic diapers. Tickles is an Indian baby care brand that made reusable cotton diapers that are free of chemicals and good for the environment. They came out in 2020.
Asia-Pacific Witnessed Significant Growth:
Every year, about 18 million babies are born in China alone. This is in the Asia-Pacific area. The country has the largest share of the baby diaper market as a whole. China’s new “third-child policy” has made a big difference in the number of babies that need diapers. Also, the key players were able to reach inland markets because they had a wider distribution network and many brands were easy to find in the local markets. India is also a reason why diaper sales are going up in the area.
Along with companies like Unicharm and Procter & Gamble from other countries, Indian companies like Godrej and Himalaya are also making new kinds of baby diapers. On the market, there are also new products that are being made to meet the changing needs of customers. Indian baby care company SuperBottoms has made 100% eco-friendly, washable, soft cloth diapers for babies. These diapers help keep babies from getting rashes and irritations.
The global Baby Diapers Market is segmented as follows:
- Biodegradable Diapers
- Training Nappy
- Cloth Diapers
- Swim Pants
- Disposable Diaper
- North America
- The U.S.
- The UK
- Rest of Europe
- Asia Pacific
- South Korea
- Southeast Asia
- Rest of Asia Pacific
- Latin America
- Rest of Latin America
- Middle East & Africa
- South Africa
- Rest of Middle East & Africa